• Shoppers who use WineFinder feel more in control of their purchases, meaning they are more satisfied.


• Gives the shppper more confidence when selecting wine, leading to an increase in average spend.


• Helps train staff, providing them with greater abilities to help customers.


• WineFinder is great for customers who do not want to talk to a sales person.

• WineFinder helps users shop faster and more effectively.


• Used over time, WineFinder gradually educates users about wine.


• WineFinder provides tasting notes and food matching information.